Why Branding Needs Effective PR Communications
There are major changes rather than transition after the Covid 19 pandemic and all the companies are looking forward to the online Digital PR activities. These activities once considered as the dark horses now come out as the stallions of the industry.The COVID 19 pandemic and its ramified impact will change the PR as we all are aware. Not much in essence, but in terms of its scope and the resultant can be varied. With the companies facing a dire liquidity crunch that is impacting all industries alike, PR needs to realign itself so that business continuity does not get jeopardised.
Taking note of the current drastic situation, it is necessary to interact more with internal and external stakeholders on the daily basis. Given the insurmountable challenges that faces both, communications strategy has to be redefined and can be more inclined towards today’s digital marketing trends and online reading.
PR as a function and a brand promoter will gain much prominence going forward, less and that would be , but more as consultants or advisories. The pandemic has changed things in more ways than one.
Now PR communications involve many other aspects and there are many new avenues that are present like involvement of the calling techniques like Zoom call, Whatsapp calling and many other. Before Covid19, the calling method and work from home was not very popular as it was related to the pricing part though now after Covid19, it is needed rather than choice. So, it has also transformed the PR positing and many companies are pacing up with the online PR activities.
It includes discussing challenges or devising PR campaigns and strategies. Brands are also realising that there are multiple ways to communicate and both the medium and the message have garnered significance in diversity. The pandemic is a clarion call for both and brands and agencies alike – both need to realign and reinvent strategies and approaches.
Traditional Vs Digital Communication
Traditional communication like print media , newspapers and others will continue to stay and they won’t die out but , digital will emerge in a big way. The more innovative task has emerged and that is communicating empathetically and sensitively. It is said that when there is negative, it brings out some positive too. The recession will fetch ample opportunities as with every fall, there will be rises too.
It was the month of March when Centre announced the country-wide lockdown and businesses started to themselves adjusted due to the sudden changes. Again major implication is given on the branding of the product, during lockdown it becomes difficult for any brand to showcase themselves as a brand in the event management sector, so they are more online centric, as this is the only way to get traction and make your brand famous. It includes influencer marketing, strong website presence,niche content and tells a story of a brand.“Every Brand Has A Story, We Need To Tell It To The World”
PR Is Storytelling
The new normal will bear no semblance to how things used to be in the pre-COVID times. Since most PR consultancies, irrespective of their size and scale have experienced decline in revenue in recent times, a certain sense of partnership and camaraderie has also emerged – “We are all in it together, so let’s fight it together” narrative.
Incidences of poaching of prospective or existing clients have witnessed a marked decline, and a general sense of openness and shared experiences are prevailing now.
Influencer management and the “Spin” culture is becoming more and more prominent in today’s discerning netizens.
How influencer marketing works?
It provides my biased views on the product and creates a random choice that is prevailing in the market. It creates a cloud that this product or service is the best and it allures the customers. Spin mechanism is also created in the mind of the customers that helps to create attraction for the brand.
More and more choices are creating cluttered choices and the brand rooting is tough as the preferences are more and brand rooting is tough. While traditional influencers may witness a steady decline, those who alter strategies and reinvent themselves on the value quadrant will show the increment and the growth path.The budgets during the Covid19 period are less and more and more people are looking forward towards online digital marketing solutions.
PR professionals are devising creative yet cost-effective pitches to get the client’s messages across, now more than ever before, and brands on their part, are expecting real and tangible outcomes against the crunched budget flow.
As we move forward, the role of PR professionals will also expand to include newer skills mostly associated with digital marketing agencies, such as amplification and SEO. Many digital agencies today are also cooperating a bit with PR elements in their service offerings as it is necessary and need of the hour.In today’s competitive scenario and given the challenges faced by everyone now, brands are increasingly opting for consultants who can provide guidance, support, and tangible solutions to problems. If you are looking for branding then it is essential for your company to perform PR, as it improves your market presence and also helps in getting public traction with the specific target audience. The main aspects of PR is visualizing and writing and when we incorporate both the elements ,it proves to be an effective branding strategy for every company.
The new developed structure of the PR firms who are more open about their competitive edges and strategy and who readily give away information through blogs, videos, and white papers will garner more eyeballs from fans than those who are secretive and operate in the various sectors that are not defined.